STORY OF CHERNO

It is a  brand that was started in 2020 by CHERNO AMERI. Cherno was born in 1996 and his main specialty is graphic design.

After a year of design and market research, we produced our first product for you with our team in 2021. Our team is not interested in producing many products and we prefer to work more on details.

The name CHERNO comes from the Chernobyl incident in 1986.

BETTER MADE ESSENTIALS

CHERNO is not conventional. Our mission is to develop a collection of high-quality essentials.

When designing our products, we removed everything that doesn’t add value and invested in what does. We offer true luxury essentials, way below standard retail price. We don’t charge high mark-ups because we don’t have to.

LIMITED EDITATION

Our designs are exclusive to our own brand and you will not see them anywhere else.
We produce our designs only once and in a limited number, and after the end of the sale, we will not reproduce that product.

So be different with Cherno

EVERYTHING YOU NEED

Unlike most high-end brands, we are committed to offering the very best quality at the very best price.

We’ve cut out the middlemen, kept our distribution model lean, and by selling online from our warehouse in Istanbul, Each step of our process aims to disrupt the status quo of the fashion industry. We bring you the best of the best, without the inflated price.

EVERYTHING YOU NEED

Unlike most high-end brands, we are committed to offering the very best quality at the very best price.

SUSTAINABLE BASICS

Our vision is to minimise the impact our manufacturing process has on the environment. We offset all production related emissions by actively supporting local forest protection programmes.