MADE IN TURKEY

We hand-make every piece in collaboration with small factories and specialized ateliers who share our commitment to exceptional quality, high labor standards and fair wages.

EVERY FACTORY HAS A STORY

Our factories’ thrive for excellence convinced us to showcase the craftsmen and women behind our essentials. We want to show you how much dedication, experience, and skill go into the production of our collection. Hard work that happens far away from the hype of the fashion world.

DTG PRINT WITH KORNIT

Direct to garment printing is a relatively new fabric printing method where the ink is printed directly onto the fabric which results in exceptional “hand” (referring to how a garment feels once the image or design comes out of the printers), and offers more flexibility than screen printing in terms of quantities, color variation and turn-around time. We are able to offer full colour printing onto all colours of fabric with our impressive KORNIT DTG printers. All of Kornit’s printing solutions are OEKO-TEX® Standard 100 certified and Global Organic Textiles (GOTS-3V) certified.

FASHION IS A DIRTY BUSINESS

"true sustainability is quality that lasts a lifetime"

Clothing has become cheap, fast and disposable. But at what price? Toxic chemicals, water waste, a lack of sustainability and unfair working conditions are common issues attached to the fashion industry.

CHERNO is part of a movement that aims to reverse this trend. We appreciate quality and craftsmanship and want people to take a long-term, resourceful approach to fashion. This is why we create sustainable basics that last longer; garments that last five years, not five washes. We invest in quality materials and workmanship – this is where real longevity starts.

FAIR PRODUCTION

We only work with trusted, certified production partners in Turkey. Ethical factories that treat people with respect and share our vision to continuously reduce the impact we have on the environment.

NATURAL & BIODEGRADABLE

Synthetic clothing releases microplastics that end up in lakes and oceans after washing. That’s because synthetic clothing is made from ( you guessed it ) plastic. Furthermore, synthetics (and synthetic blends) are also extremely difficult to recycle. At CHERNO, we only use natural and biodegradable fibres. Even our care labels are made from 100% natural cotton and not from widely used polyester. This has another positive side effect: zero scratchiness!

WATER RECYCLING

Fashion is responsible for nearly 20% of the world’s water pollution. Over 2,000 chemicals are used in order to process conventional textiles – including nasty ones like mercury, formaldehyde and chlorine.

However, it doesn’t have to be that way! At CHERNO, we dye all of our fabrics without harmful chemicals or heavy metals. In addition, our factorieswork with closed loop systems, ensuring nothing is sent back into nature that doesn’t belong there. By doing this, we recycle 99.9% of waste water.

PLASTIC-FREE PACKAGING

Our packaging is 100% plastic-free. We avoid widely-used poly-bags or any kind of plastic at all.

Instead, our products get their final envelopes inside the factory – made from reusable and recycled paper. It’s also the little things that count…